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These are the top celebrities that play a part in inspiring body positivity,...

NEWS COPY Legs, bums, and hands are the parts of their bodies Brits love the most – with a quarter stating they wouldn’t change a thing about how they look. A study of 2,000 adults found on a scale of...

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The pressures of lockdown have hit Generation Z the hardest, with more than...

NEWS COPY The pressures of lockdown have hit Generation Z the hardest, with more than half admitting they now feel less confident in their own skin. Of the 2,000 adults polled, four in 10 of 18-24 year...

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Women will spend half an hour a week on skin care for their face, but less...

NEWS COPY Women will spend half an hour a week on skin care for their face, but less than five minutes on the rest of their body. Research of 2,000 women revealed 76 per cent place the most importance...

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More than a third of women don’t have their natural hair colour – with blonde...

NEWS COPY More than a third of women don’t have their natural hair colour – with blonde the most popular shade to change to. A study of 2,000 adults found 53 per cent of the women who have coloured...

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Watch how this amazing artwork bursts into life when water is added

NEWS COPY At first glance it looks like a boring blank billboard – but watch how this amazing artwork bursts into life when water is added. Artist Saskia Gall spent 50 hours creating the 8’ by 4’...

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The top 30 most iconic beauty trends of all time have been revealed

NEWS COPY Brits have revealed the top 30 most iconic beauty trends of all time, including red lipstick, made famous by Marilyn Monroe, and Amy Winehouse’s winged eyeliner. A study of 2,000 adults...

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Nearly six in 10 women admit they are only happy if they return from a...

NEWS COPY Nearly six in 10 women admit they are only happy if they return from a holiday with a tan. A study of 2,000 women aged 18-55 has revealed the lengths they will go to in order to return from a...

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Love Island’s Laura Whitmore has revealed the secret weapon in her summer...

The glamorous presenter, who has collaborated with Boots on a new ‘feel good’ project said that she calls on Iain to help when it comes to self-tanning. She said: “Sometimes you need a bit of help with...

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Americans reveal the most common health misconceptions

By SWNS Staff NEWS COPY w/ VIDEO + INFOGRAPHIC How obsessed are Americans with remaining young? Enough that two out of five say they’d be willing to try a brand-new experimental procedure to stave off...

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Eight in 10 women feel there is a societal pressure to have a ‘perfect female...

A poll of 2,000 women aged 18-65 found underarms can be a huge cause of worry, with hair (39 per cent), sweat (39 per cent) and odour (37 per cent) being the biggest concerns.   A massive 82 per cent...

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More than four in 10 women have suffered from hair loss – despite millions...

A study of 2,000 women found that while 31 per cent experienced ‘mild’ hair thinning, nearly one in 10 have lost whole clumps of hair in one go or noticed bald spots.   But with 79 per cent of women...

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Confidence killer: pandemic leaves nearly half of Americans rethinking how...

By Aleksandra Vayntraub // SWNS NEWS COPY w/ VIDEO + INFOGRAPHIC Nearly half of Americans feel nervous to go out in the real world without masks or the face-softening filters made popular on social...

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Nearly four in 10 Americans said social media influenced them to try a new...

By SWNS Staff NEWS COPY W/ VIDEO + INFOGRAPHIC Social media offers more than funny memes and pictures of cats. Over half of Gen Z and millennial Americans say they’ve been introduced to something on...

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Millions of British women liked wearing a mask during the pandemic – as it...

A poll of 2,000 women revealed 65 per cent have gone to great lengths throughout their lives to cover up spots, including wearing roll neck jumpers in summer and wrapping scarfs around their face. And...

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