NEWS COPY
More than a third of women don’t have their natural hair colour – with blonde the most popular shade to change to.
A study of 2,000 adults found 53 per cent of the women who have coloured their hair opt for blonde, while just 28 per cent for brunette.
Other popular colours include red (12 per cent) and black (six per cent).
However, 86 per cent of those with bleached hair describe their locks as ‘stressed out’, ‘thin’, ‘split’, or ‘dry’.
And although the bleached hair look is coveted, it does come with its side effects - with 40 per cent blaming their hair damage on the bleach.
But despite the negative side effects of bleach use, 36 per cent claim having a freshly blonde barnet boosts their confidence.
Katie Piper, ambassador for Pantene Silky & Glowing, which commissioned the research, said: “I’ve always been very vocal about how my hair has been a huge confidence tool for me over the years.
“I’ve loved celebrating and experimenting with my hair in terms of style - and of course colour.”
The study also found one in 10 of those polled wish they hadn’t experimented so much with colours and styles at a young age.
Shockingly, one in five women first started bleaching their hair from as young as 11 years old.
And by the time they’re older, a tenth worry they have ruined their hair permanently.
Six in 10 worry they have damaged their hair by using straighteners and doing DIY haircuts and colours.
And a tenth aren’t confident they know how to care for coloured locks, while 15 per cent are unsure if the products they use are suitable for their hair type.
One in five of those polled via OnePoll have even had to visit a professional to rescue an at-home hair disaster – with 28 per cent having bleached it incorrectly and 39 per cent even giving themselves an uneven cut.
Almost half of women admitted they have experimented with at home bleach jobs.
Katie Piper added: “It’s hard to keep my natural hair quality whilst maintaining the bright bleach blonde look I love right now.
“The hair products you use and the aftercare is crucial, and I appreciate that more than ever.”
ENDS